The Tipping Point : How Little Things Can Make a Big Difference
Malcolm Gladwell
Very rarely would a book actually cause you to think beyond the context of the book. No matter how epic the Lord of the Rings may be, you wouldn’t wonder if forest fires in Greece have anything to do with the world within that epic tome… other than thinking of the poor Ents. No matter how inspiring The Foundation would be, it wouldn’t inspire you to ponder about your job… other than those lucky Astronauts.
The Tipping Point is a book that takes a stab at explaining the mysterious world of interconnection between people and things. Why is a fad, such as Pokemon a wildly popular thing a decade later? What make the Wii so hot? Why did the crime rate fall so quickly in New York City? These are general behavior trends that got influenced by a few small yet critical points. Certain people somehow were able to kick-start the growth of popularity for a certain products. Some companies are able to keep their employees happy. The list goes on.
Without spoiling too much about the book — I have a few personal anecdotes to share that are inspired by the book: Why I used to love the job I have, and why I am starting to not enjoy it. You see, I was hired by a 450 people-strong company, but into a department, 120-strong. We have this mailing list that involves a good chunk of those consultants and several of the engineers and others. We had annual get-together where everyone within the field gets to pow-wow about subjects in general. We get together again at least once more every year within our own group to get a better understanding of what we are doing. I knew almost everyone within the US. I was able to find exactly where to go to get the answer I need. I knew who to ask the right questions. I knew who would know someone else that would get the right answer.
Then we got bought out by a mega corporation with a staff in the hundred of thousands, and a philosophy that pride itself of buying tons of small companies for insane prices, and somehow cobbling them all together into weird suite of products that only increase the headaches of our peers as we try to make it work, and our customers as they try to figure it out in a way that’s useful to them. In the meantime, this company has skillful marketers that make it all sound so delicious and sweet.
Suddenly, I don’t know who my human resource representative is. I do not know how to get my laptop repaired. I do not know who the sales group leader is – after all, instead of maybe 50, there are now 25,000 of them. I do not know how to even download new versions of our products we are using. I do not know how to even get paid properly for the travels I take. Suddenly, there are too many rules and regulations requiring us to follow. We have to take online courses to ensure that we’re nice to each other, and that we keep our stuff secret and how our honor is affecting our corporation’s honor.
Instead of the natural peer pressure to better ourselves, improve our efforts, and be pushed by each other to go further, we find ourselves mandated by the invisible human resource team to do the same thing. But there are so many of us, that the strength of the group – the power of 150 in other words – became impossible to keep strong. Information became zealously guarded by certain sects, instead of freely shared within the group. It became a mouse race between each other.
When I was first hired upon, the person interviewing me both had a mutual knowledge of another person. He went on to discuss on how much the departure of that person deeply affected him, especially since it was not a happy departure. I strongly doubt that this person I interviewed with would care as much about my departure, simply because he have too many people to worry about now, instead of the 120 people he used to work with.
Reading this book really crystallize the issues that were affecting me, and gave me a several directions to go to. It also opened a new world of ideas and possibilities. The fires in Greece are a perfect example. Could it have been inspired by a single charismatic developer with a huge problem with bureaucracy in that country, and a simple solution to get around this problem? The sub-prime mortgage industry rise and crash. Could it have been triggered and encouraged by certain folks who found a way to make more money?
It is pretty clear what tipped its rapid end – Fannie Mae decided to not buy jumbo loans without certain requirements. Once that occurred, the entire industry turned upside down overnight just a month ago, and the credit crunch began to rear its ugly head enough that the Federal rates were reduced by a half percentage point yesterday. Suddenly, mortgage companies are firing a huge chunk of their employees as a proactive effort to respond to the crash. The symptoms were there – months of people deciding not to buy houses at unacceptable prices due to the rising mortgage rates. But it was not enough to tip the situation until Fannie Mae did their action. Bam, overnight, it was over.
The recovery will take a while, but for the folks in the forefront, they see it as taking years. I see it taking less – after all, the environment will become ripe sooner, and once the tipping effect occurs, the market will get going.
This is a fabulous book that I strongly recommend anyone to read.